Aristotle, no, not the legislative information firm, but the original philosopher once said, “You will never do anything in this world without courage. It is the greatest quality of the mind next to honor.”
Pitching your brand story has always been a quest to convert entrepreneurial courage into pragmatic success. Ideas are plentiful in our world. What is not so easy to organize is applying your time, along with your money, to convert a notion into a worthy product or service that others want to see in our universe.
However, entrepreneurship is not a degree earned. It’s not even a place you occupy. It’s having ideas converted into positive habits that reward themselves.
America is a great idea in part because, on average, we’re still a place where free experiences can be exchanged easily, in a seamless manner that involves many diverse buyers and sellers.
Let’s start with the bus driver in this video. He is likely working for the bus company owner. But, what about the guy or gal “selling” the open deck experience on top of the bus? Is he/she working for tips?
Most of us riding that bus would appreciate knowing the finer details of New York City, pitched to us in real time, in a manner that is more interesting than just reading about it. That creates value among participants. That reward is given to the person that drives that value up by filling that interest.
Is this hospitality service only about the facts, that is, what information you can read on a map? Not if the entrepreneur is seeking to maximize his or her value.
No, as social networks, humans desire to share our emotions, our feelings, and even our hardships, with others. On a bus ride through Manhattan, this “need to belong” becomes part of our memory.
So, for the visiting couple, they may not remember what was said on this ride. One year from now, they likely will not remember all of the building names by which they traveled. However, as emotional creatures, they will remember how the entrepreneurs made them feel along the way.
If the ride was cold, but the driver offered you a blanket: you will remember that feeling of courtesy. If the ride was hot, but the driver gave you bad excuses for the air conditioning being out: you will also remember that feeling as well.
But think about the others in this video. The street vendors lining up to sell a poster, a buggy ride, or a photo. The cabbies driving in and around the park positioning their cab based upon early morning supply and demand. Even the park and museum vendors respond to seasonal human interests by making dog walking refuse bags available, or opening coffee shacks at major points of interest within Central Park. Even within New York City, where the price of work is very high, the spirited sense to produce things in demand still seeks out a customer every day.
Too often, aspiring entrepreneurs dwell too much on the price of their products or services. Let us never forget how we wish our customers to feel throughout any experience that we wish to share. If we courageously apply our quest to improve the feelings of others using our services, good fortune awaits our applied habits of excellence.