The NFL is on path to become a $25 billion global brand, thanks to a few good lobbyists in DC in 1961. The league’s unique protection from antitrust laws with regard to broadcast rights has created a larger-than-life industry. The NFL owners and their network will remain within a global pole position of broadcast deals due to the broadcasting decision they made over 40 years ago.
Our division leaders and I were able to see the $70 million, 14-plus-block Super Bowl Boulevard. The NFL wisely incorporated most media networks into an elaborate staging experience. I am wagering that many new fans were made by exposing the Big Apple to this extravaganza.
It is not just big for those attending. Groups like ABInBev, PepsiCo, Hyundai, Chrysler, and Coca-Cola are shelling out big coin to air their brands. According to the Financial Times, more than $425 million in advertising buys were unloaded in less than five hours.
The National Football League reminds us what is possible about America. It has been one helluva run since our Red Coat revolution.
I will still root for the Packers next year, no matter the odds.